About CU Frame Media

When credit unions undergo major changes, such as a core conversion or digital upgrade, clear communication makes all the difference. CU Frame Media helps you deliver the right message at the right time through custom video, web, and member-focused messaging. We make sure your members stay informed and your team stays ahead of the questions.

You’ll be working directly with me. And I know your world.

I’m Roman Vaulin, founder of CU Frame Media. I help credit unions communicate clearly during moments of change. The goal is simple: keep your members informed and your team ahead of the questions.

Before launching CU Frame, I spent years leading web development at CU*South, where I built and managed websites for credit unions across the country. After that, I served as the lead video producer for Tulane University’s Communications and Marketing department, where I created flagship content for the university’s website, social media channels, president’s office, and advertising campaigns.

I’m not an ad agency and I’m not just another vendor. I am familiar with how credit unions operate, including the decision-making process, project rollout, and what happens when communication breaks down.

Small by Design. Built to Deliver.

I lead every project from kickoff to delivery. However, I also collaborate with a trusted network of editors, videographers, animators, and developers when the project requires it.

That means you’re not paying for overhead or layers of account managers, but you’re also not limited to what one person can do alone. I scale when needed and stay lean when that’s what works best.

A Recent Example

We produced a five-video suite for LincOne Federal Credit Union in preparation for their core conversion. The videos were conceived, scripted, produced, and delivered in under four weeks.

The day their new online banking system went live, over 5,000 members watched. The call volume dropped. Frontline staff felt more prepared. The videos are still in use today for onboarding and support purposes.

See the Full Video Suite

What to Expect When We Work Together

Every credit union is different, but the pressure to communicate clearly is universal. Here's how I approach each project to make sure your message lands and your team doesn't get overwhelmed in the process.

Start a Project

  • Start with the real problem.

    We’ll look at where miscommunication is showing up. That might be in call center volume, feedback from frontline staff, or drop-off in digital engagement. From there, we’ll design content that fills the gaps and reduces confusion.

  • Simplify without dumbing it down.

    You don’t need buzzwords or a thousand details. You need focused, member-friendly messaging that respects your team’s time and your members’ attention.

  • Make it easy to launch.

    You’ve got enough moving parts already. I’ll bring creative leadership, tight timelines, and deliverables that are plug-and-play ready.

  • Stick around for support.

    Do we need to make any adjustments after the launch? Reuse a video for onboarding? I’m here for long-haul partnerships, not just handoffs.

Plan Your Next Step

If you’ve got a major change on the horizon, or even just a sense that your message isn’t landing, let’s talk. I’d be happy to hear what’s going on and see if there’s a way I can help.
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