About CU Frame Media
When credit unions undergo major changes, such as a core conversion or digital upgrade, clear communication makes all the difference. CU Frame Media helps you deliver the right message at the right time through custom video, web, and member-focused messaging. We make sure your members stay informed and your team stays ahead of the questions.
You’ll be working directly with me.
And I know your world.
I’m Roman Vaulin, founder of CU Frame Media. I help credit unions communicate clearly during core conversions, digital upgrades, and other high-stakes member changes so members feel confident and your team isn’t overwhelmed with questions.
Before starting CU Frame Media, I led web development for over 20 credit unions at CU*South and later led the video and communications team at Tulane University. That combination of deep credit union operational experience + strong video and messaging skills lets me create content that actually fits how credit unions work and how members consume information.
I keep projects lean and direct. You get one point of contact, fast turnaround, and work built specifically for credit union environments (no agency overhead or generic creative).
Small by Design. Built to Deliver.
I lead each project from kickoff to delivery. I also work with a trusted team of editors, videographers, animators, and developers when necessary. This means you won’t pay for extra overhead or account managers. You also won’t be limited to just one person’s skills. I scale up when needed and stay lean when that’s best.
Direct Access
Trusted Creative Network
No Agency Bloat
A Recent Example
We produced a five-video suite for LincOne Federal Credit Union in preparation for their core conversion. The videos were conceived, scripted, produced, and delivered in under four weeks.
The day their new online banking system went live, over 5,000 members watched. The call volume dropped. Frontline staff felt more prepared. The videos are still in use today for onboarding and support purposes.
What to Expect When We Work Together
Every credit union is different, but the pressure to communicate clearly is universal. Here's how I approach each project to make sure your message lands and your team doesn't get overwhelmed in the process.
See If We’re a FitStart with the real problem.
We’ll look at where miscommunication is showing up. That might be in call center volume, feedback from frontline staff, or drop-off in digital engagement. From there, we’ll design content that fills the gaps and reduces confusion.
Simplify without dumbing it down.
You don’t need buzzwords or a thousand details. You need focused, member-friendly messaging that respects your team’s time and your members’ attention.
Make it easy to launch.
You’ve got enough moving parts already. I’ll bring creative leadership, tight timelines, and deliverables that are plug-and-play ready.
Stick around for support.
Do we need to make any adjustments after the launch? Reuse a video for onboarding? I’m here for long-haul partnerships, not just handoffs.